Salesforge raised $500K in pre-seed capital to build a B2B sales AI copilot

Salesforge secured the pre-seed $500K from BADideas.fund, Spring Capital, Fiedler Capital, and Maciej Zawadzinski to transform the B2B landscape with its AI-powered sales copilot after Frank Sondors, Salesforge CEO and co-founder, found that volume-based tactics like mass emailing and cold calling are becoming outdated. According to Sondors, there are two challenges that any B2B sales leader needs to face. The first has to do with personalization. Buyers are less and less amenable to generic marketing campaigns, driving sales teams to launch larger, resource-consuming more personalized campaigns. Then, there is the fact that email providers have adopted stricter deliverability standards, making cold emailing campaigns obsolete.

Ultimately, many sales teams facing these issues end up bloating their workflows by patching together several solutions addressing different aspects of email campaigns. As Sonders recounts from his experience as a former large sales team leader, the organization he worked for "had to get email sequencing, pay for every inbox, then get warm up, email validation and personalization tools separately to get the job done." As an alternative to this, the company offers two products, Salesforge and Mailforge, which taken together provide a unified solution to both of these challenges. Salesforge uses its AI engine to draft personalized emails highly focused on deliverability in any language. In parallel, Mailforge provides the necessary email infrastructure, enabling customers to create as many domains and mailboxes as they need in minutes.

The funding will drive Salesforge's growth forward, allowing the company to develop more independent features and CRM integrations to ensure that Salesforge remains an end-to-end solution for B2B sales. The company claims it has attracted over 800 customers in the U.S. and EMEA, with its four-person team bringing Salesforge's ARR to $1M in less than 10 months. In the long run, Salesforge plans to become an AI-powered ecosystem of tools (known as forges) for B2B sales teams.